Our purpose
We are shining a light on community led sport, and the role it plays in cementing Australia’s sporting success. We are focused on strengthening grassroots sport in Australia and aim to educate, inspire and empower everyone we do business with. We are the intermediary between sporting clubs, associations and small businesses. We make sure to guide them towards successful partnerships and business outcomes. By securing long lasting, value driven partnerships, one at a time, we can make grassroots sport in Australia a force to be reckoned with!
Shane Merry – Founder and Managing Director
Shane Merry is the sole founder and Managing Director of MDS Sports Consultancy and has over 13 years experience working in the sports industry. He has worked for major companies such as Tennis Australia and Football NSW. During his professional career, Shane has successfully attained large sponsorship deals and received State and Federal government funding for various sporting clubs and associations. He has successfully implemented strategies that have led to clubs and associations achieving their goals.
Shane holds a Masters of International Sports Management from Southern Cross University as well as a Bachelor of Sports Studies (Sports Business) from the Australian College of Physical Education. He is a member of the Australian Sports Management Association, Australian New Zealand Sports Law Association and Toastmasters International.